We get your brand on the shelf.
Boss Strategy Global is a hands-on retail operations team for CPG brands. Distribution, buyer introductions, compliance, velocity - we handle all of it.
Domestic brand or international brand entering the US - we've done both.
Placing brands at
Who We Work With
Two types of brands. One team.
Whether you're building your US retail footprint from scratch or entering from another country - we've navigated it before.
Domestic CPG brands
You have a great product but retail feels like a black box - buyers don't respond, you don't know which distributor to use, and requirements keep changing. We fix all of that.
- Retail readiness - packaging, UPCs, compliance, pallet specs
- Distributor selection and routing (UNFI, KeHE, McLane, regional)
- Buyer introductions with category context
- Velocity marketing to keep you on shelf after placement
Entering the US market
BSG was built around international brands entering the US - it's where we started and it's still what we know best. FDA compliance, import logistics, US retail portals, retailer introductions for imported goods. We've run this path before.
- US market entry strategy and retailer targeting
- FDA/USDA compliance and import logistics
- US packaging localization - labels, claims, pricing
- Retailer and distributor introductions for imported goods
Track Record
Brands we've placed
A portfolio of domestic and international CPG brands - from first compliance audit to first shelf placement.
Chocolate Confectionery
TurkeyBind Chocolate
Premium Turkish confectionery with a modern edge.
View catalog →Gustopina
Olive Oil
MediterraneanGustopina
Mediterranean heritage, pure taste — premium olive oil.
View catalog →Jelly Funny
Jelly & Gummy Confectionery
TurkeyJelly Funny
Playful jellies, gummies, and licorice in every format.
View catalog →
Heritage Confectionery
DomesticHammonds Candy
Handcrafted American candy with old-world charm.
Catalog coming soon
Gourmet Popcorn
DomesticPop Art Gourmet Snacks
Bold, chef-driven popcorn flavors for modern retail.
Catalog coming soonHow It Works
From first conversation to first shelf placement
We don't hand you a report and disappear. We run the plays alongside you.
Weeks 1-4
Build the foundation
We audit your brand and close every gap between where you are and where retail needs you to be.
- Retail readiness assessment
- Packaging & compliance
- UPCs, case specs, pallet config
- Pricing and margin strategy
Weeks 5-8
Open the doors
We make the introductions - to buyers, to the right distributor, to the retailers most likely to say yes.
- Buyer introductions with context
- Distributor selection and routing
- Retailer pitch strategy
- Deal management
Weeks 9+
Stay on shelf
Getting placed is stage one. We drive the sell-through that keeps you on the planogram at reset.
- Store-level velocity tracking
- Retail media management
- Geo-targeted demand creation
- Reorder forecasting
Ready to get started?
Tell us about your brand and we'll figure out the right path together.
Domestic Brands
Work With Us
You have a product. We handle distribution, placement, and velocity.
Get in touchLimited Spots
Brand Incubator
Earlier stage? We build your retail foundation, then accelerate you in.
Apply to our next CohortInternational
Entering the US
International brand? FDA compliance, import logistics, US retail entry - this is where we started.
Tell us about your brand